We researched your entire business, identified five revenue gaps, and built the complete paid acquisition system to close them. Everything below is done for you.
You own $50 million in real estate. You have 438,000+ followers across platforms. You've built a calculator that's been downloaded over 200,000 times. You have a $997 course, a membership community, and consulting at $500/call.
And you're spending $0 on paid ads. No Facebook Pixel on your site. No active campaigns in Meta's Ad Library. No retargeting. No email nurture from your calculator downloads to your paid offers.
That's not a criticism. It means there's a massive untapped channel sitting right in front of you. We built everything you need to turn it on.
We'll show you exactly how to implement each piece and answer any questions about the strategy.
Book a Walkthrough5 revenue gaps we found in your current setup. Each one includes what it's costing you and the specific fix.
You have 438,000+ followers across YouTube, TikTok, and Instagram. You have a $997 course, a membership community at $99/month, and consulting at $500/call. You have $50 million in real estate as proof. And you are spending exactly $0 on paid advertising.
No Facebook Pixel on your main site. No active ads in Meta's Ad Library. No retargeting. No lookalike audiences built from your 200,000+ calculator downloads. Nothing.
Conservative math. Your free calculator has been downloaded 200,000+ times. That's an email list sitting in a database somewhere. If even 1% of those people saw a well-targeted ad sequence and converted to your $99/month Creative Cashflow Club, that's 2,000 members at $99/month. That's $198,000/month in recurring revenue you're not capturing.
Even at a modest 0.25% conversion rate from a cold Meta ad campaign to your $997 course, with proper targeting against BiggerPockets audiences, real estate investing interest groups, and lookalikes from your existing customers, you'd be looking at consistent five-figure monthly revenue from a channel that currently produces zero.
Your competitors in the RE education space (Kris Krohn, Graham Stephan's partnerships, BiggerPockets courses) are all running Meta ads. They're acquiring your potential customers while you wait for them to find you on YouTube.
A full Meta ad campaign targeting three audience tiers: (1) warm audiences from your existing email list and social followers, (2) lookalike audiences built from your calculator downloaders and course buyers, and (3) cold interest-based audiences around real estate investing, passive income, and financial freedom. We built the complete campaign blueprint and three ready-to-film ad scripts below.
200,000+ people have downloaded your free Real Estate Investment Calculator. That is an extraordinary lead magnet performance. But what happens after someone downloads it? From what we can see: nothing. There's no visible email sequence that takes someone from "I just got this free calculator" to "I should join the Creative Cashflow Club" or "I need the $997 course."
Your calculator page collects an email (or app download). Then silence. The prospect goes back to their life and forgets about you.
Email nurture sequences typically convert at 2-5% for well-segmented lists in the education space. On a list of 200,000+, even a conservative 1% conversion to the $99/month Club means 2,000 new members. At $99/month that's $2.4M/year in additional recurring revenue.
The calculator download is a perfect entry point because the person just told you they're actively evaluating real estate deals. They're warm. They're interested. They have buying intent. And right now, nobody is following up.
A 6-email automated nurture sequence that activates the moment someone downloads the calculator. It moves them from "free tool user" to "I need Chandler's system" over 10-14 days. Each email builds on the last: first you help them use the calculator, then you show them what they're missing, then you introduce the Club and Course as the logical next step. Full sequence written below.
The CDS Real Estate Investing Course costs $997. The sales page is a Podia product listing. Product title. Bullet points. Buy button. That's it.
For a $997 purchase, buyers need more than a product listing. They need to see the transformation. They need to hear your story. They need to believe this will work for them specifically. A Podia checkout page gives them none of that.
Industry benchmarks for course sales pages show a cold-traffic conversion rate of 0.5-1.5%. A well-produced VSL (video sales letter) funnel in the education space converts at 3-8% from warm traffic and 1-3% from cold. The difference between a Podia listing and a VSL funnel could triple your course conversion rate.
If you're getting 500 visitors/month to that course page (organic from YouTube + social), going from 0.5% conversion to 3% conversion is the difference between 2.5 sales/month ($2,493) and 15 sales/month ($14,955). That's $149,544/year in additional course revenue from the same traffic.
A complete VSL funnel architecture: landing page with a 15-20 minute VSL that tells your door-to-door-to-$50M story, addresses objections, shows the course contents, and drives to a dedicated checkout page with urgency elements and FAQ. Full concept below.
Your business lives on three disconnected platforms. Your main site is on Webflow. Your course is on Podia. Your consulting is on Calendly. Your membership is back on Webflow. There's no unified customer journey connecting these offers.
A visitor lands on your homepage. They see the calculator, the Club, consulting, the course, events, tools, a blog. Seven different directions. No clear path. No "if you're here for X, go here" routing. The visitor has to figure out on their own which product is right for them.
Funnel fragmentation kills conversion because it introduces decision fatigue. When someone has to choose between 7 options with no guidance, most choose nothing. The visitor bounces.
Your offer suite actually has a beautiful natural progression: free calculator (qualify interest) then Club membership (community + education) then Course (deep implementation) then Consulting (1-on-1 help). But that ladder isn't built into the site experience. Each product is a dead end that doesn't point to the next logical step.
Connect the dots with an intentional funnel flow. After the free calculator, trigger the email nurture (Gap 2 fix). On the Club membership page, feature the Course as the natural upgrade. On the Course page, offer Consulting as the premium path. Each offer page should end with "Not ready for this? Start here instead" pointing to the lower-tier offer. This creates a value ladder that meets people where they are and moves them up when they're ready.
Your main site runs Google Tag Manager but has no Facebook Pixel installed. This means every person who visits chandlerdavidsmith.com and leaves without buying is gone forever from a paid advertising perspective. You cannot show them follow-up ads. You cannot build lookalike audiences from your website visitors. You cannot retarget cart abandoners or people who visited the pricing page but didn't buy.
Retargeting ads convert 3-5x better than cold ads because the prospect already knows who you are. With your organic social content driving traffic to your site, you're generating thousands of warm visitors monthly who leave and never see you again in a paid context.
A Facebook Pixel on your main site would let you build custom audiences of: people who visited the Course page but didn't buy, people who visited the Club page but didn't join, people who downloaded the calculator, and people who visited any page in the last 30/60/90 days. These audiences are gold for running low-cost, high-converting retargeting campaigns.
Install the Facebook Pixel on your Webflow site (10 minute setup in Webflow's custom code section). Set up standard events: PageView, ViewContent (on product pages), Lead (on calculator download), InitiateCheckout (on Podia/Stripe checkout), and Purchase. Build custom audiences from these events. Then run the retargeting layer from the campaign blueprint below.
Complete campaign architecture from $3K/month startup to $15K/month at scale. Targeting, budgets, KPIs, and timeline.
Goal: Build pixel data, test creative, establish baseline CPAs.
Campaign 1: Warm Audience Activation ($1,000/month)
Campaign 2: Lookalike Prospecting ($1,500/month)
Campaign 3: Interest-Based Cold ($500/month)
Once Phase 1 establishes winning creative (CTR >1.5%, CPA within target):
Audience 1: RE Investing Beginners
Age 25-45, interested in real estate investing, passive income, financial literacy. Earn $60K+. Looking to buy first rental property.
Audience 2: Side Hustle to Full-Time
Age 28-45, currently employed, interested in leaving 9-to-5, building passive income streams. Sales professionals, tech workers, military.
Audience 3: Existing RE Investors Scaling
Age 30-55, already own 1-5 properties, interested in scaling portfolio, creative financing, multi-family.
| Month | Prospecting | Retargeting | Testing | Total |
|---|---|---|---|---|
| 1 | $2,000 | $0 (no pixel yet) | $1,000 | $3,000 |
| 2 | $3,000 | $500 | $1,500 | $5,000 |
| 3 | $4,000 | $1,000 | $1,000 | $6,000 |
| 4+ | $6,000 | $2,000 | $2,000 | $10,000 |
| Metric | Month 1 | Month 3 | Month 6 |
|---|---|---|---|
| Cost Per Lead (calculator) | $15-25 | $10-18 | $8-15 |
| Cost Per Club Trial | $40-60 | $25-40 | $20-30 |
| Cost Per Course Sale | $150-250 | $100-180 | $80-150 |
| ROAS (blended) | 1.5x | 2.5x | 4x+ |
| Monthly ad spend | $3,000 | $6,000 | $10,000 |
| Monthly revenue from ads | $4,500 | $15,000 | $40,000+ |
Three ready-to-film video ad scripts. Each one targets a different audience and drives to a different offer in your ecosystem.
Format: Talking head (Chandler to camera), 60-90 seconds
Objective: Drive to free calculator download
Target audience: RE investing beginners, side hustle seekers
"I made $96,000 knocking on doors when I was 22. Here's what I did with every single dollar."
"Most people who make good money at a young age blow it. Cars, trips, stuff that depreciates the second you buy it. I took my door-to-door sales checks and bought my first rental property. Then my second. Then my tenth. I never spent a dollar of sales income on lifestyle. Every penny went into rentals. The rentals paid for my life."
"Today I own over 230 rental doors, 170 storage units, two gyms, and an office building. Over $50 million in real estate. All funded by active income from sales.
The math is simple. You find a property. You run the numbers. If it cash flows, you buy it. Then you do it again.
But most people get the math wrong because they don't know what numbers actually matter. That's why I built a calculator that does it for you. Over 200,000 people have downloaded it so far."
"Download my free rental property calculator. Link's below. Plug in any deal and it tells you exactly what your return will be. No guessing. No spreadsheet headaches. Just the math."
On-screen text overlays:
Format: Screen recording + talking head hybrid, 45-60 seconds
Objective: Drive to Creative Cashflow Club
Target audience: People who already downloaded calculator, warm audiences
"You downloaded my calculator. You ran the numbers on a deal. Now what?"
"Finding a deal that looks good on paper is step one. But knowing whether to actually pull the trigger? That's where most people freeze. They've got the calculator. They've got a deal. They just don't have anyone to check their work.
I froze on my third deal. Ran the numbers twelve times. Almost backed out. Bought it anyway. It's been cash-flowing $1,200/month for four years."
"Inside the Creative Cashflow Club, you get direct access to me, my team, and a community of over 100 investors who are actively buying properties every month.
You bring your deals. We analyze them together. You ask questions on our bi-monthly calls. You get the training, the network, and the deal flow that took me a decade to build.
Plus you get my full RE investing course, the Seller Finance Masterclass, and five other courses included with your membership."
"Join the Creative Cashflow Club. Link's in the description. Stop staring at the calculator and start buying properties."
On-screen text overlays:
Format: Talking head, documentary style, 75-90 seconds
Objective: Drive to CDS Course sales page (or future VSL)
Target audience: Cold audiences interested in RE investing, financial freedom
"I own $50 million in real estate and I've never hired a mentor."
"When I started buying rentals, there were no YouTube channels explaining this stuff. No communities. No calculators. I had a W-2 from selling pest control door-to-door, a goal to never spend my sales income on anything except real estate, and a library card.
I made every mistake you can imagine. Overpaid on my second property. Trusted the wrong contractor on my fifth. Didn't understand cost segregation until I'd already paid way too much in taxes on my first 20 units.
Every single lesson cost me real money."
"I put everything I learned into one course. Not theory. Not motivation. The actual system I used to go from zero to 230 doors.
How to find the right market and sub-market. How to analyze a deal in under 10 minutes. How to finance properties with creative strategies most investors never learn about. How to build a team so you're not managing everything yourself. How to scale from 1 property to 10 to 100.
This is the course I wish existed when I started. It would have saved me years and hundreds of thousands of dollars in mistakes."
"The CDS Real Estate Investing Course is open. Everything I know about building a rental portfolio, from first deal to financial freedom. Link below."
On-screen text overlays:
Complete video sales letter funnel for the CDS Real Estate Investing Course ($997). Architecture, script outline, and landing page specs.
Open on Chandler in front of a property. Not a studio. A real property he owns.
"In 2012, I was knocking on doors in Idaho selling pest control. I made $96,000 in four months. Most 22-year-olds would have bought a truck and gone to Vegas.
I bought a rental property instead.
Twelve years later, I own over $50 million in real estate. 230 rental doors. 170 storage units. Two commercial gyms. An office building. And I still haven't spent a single dollar of active income on my lifestyle. The rentals pay for everything.
This video is going to show you exactly how I did it. And more importantly, how you can start doing the same thing, whether you have $10,000 saved or $100,000."
"Here's what most people get wrong about real estate investing.
They think they need to be rich first. They think they need perfect credit. They think they need to know someone. They think they need to quit their job and do it full-time.
None of that is true. I started with a W-2 from pest control. Average credit. Knew nobody in real estate. And I kept my day job for years while building the portfolio.
The real problem is simpler than all of that. Most people don't know how to run the numbers. They look at a property, guess whether it's a good deal, and either freeze in analysis paralysis or buy something that loses money every month.
I know because that was almost me on my second property. I overpaid by $15,000 because I didn't have a system for evaluating deals. That mistake stuck with me."
"After buying over 230 properties, I've boiled the entire process down to five steps.
Step 1: Pick a market that has the numbers working in your favor. Not every city is a good rental market. I'll show you exactly what to look for.
Step 2: Analyze deals in under 10 minutes using my rental calculator. Over 200,000 investors use this tool. If the numbers work, move forward. If they don't, move on. No emotional decisions.
Step 3: Finance the deal using strategies most investors never learn about. Seller financing. Subject-to. Creative structures that let you buy properties with less money down than you think.
Step 4: Build a local team so you never have to manage the property yourself. Property manager, contractor, lender, agent. I'll give you my exact hiring criteria.
Step 5: Repeat. Your first deal builds your confidence. Your second builds your cash flow. By your tenth, you have a system that runs without you."
Show actual properties. Show actual numbers. Pull up the calculator and walk through a real deal in the portfolio.
"Let me show you a 4-plex I bought last year. Purchase price, monthly rent across all four units, after mortgage, taxes, insurance, management, and reserves, it cash-flows over $1,200/month. That's a 33% cash-on-cash return.
Here's the calculator showing exactly how those numbers work."
Show Creative Cashflow Club member results. Student testimonials. Before/after stories. Specific numbers where available.
"I put everything I just described into the CDS Real Estate Investing Course. Not a weekend webinar. Not a PDF. A complete system for building a rental portfolio from scratch.
Here's what's inside:
Plus you get the Seller Finance Masterclass ($499 value), the Cost Segregation Workshop ($149 value), and the Deal Finding Mastery course ($229 value). All included.
The course is $997. Or three payments of $367.
You also get a 30-day money-back guarantee. If you go through the material and don't feel confident you can find, analyze, and buy your first rental property, email me and I'll refund every penny."
"Here's how I think about it.
$997 is less than one month's cash flow on most of my rental properties. The course teaches you how to find and buy properties like that.
You can keep watching YouTube videos and figuring it out alone. That's how I did it, and it cost me years and hundreds of thousands in mistakes.
Or you can get the complete system I wish existed when I started. The one built from 230+ deals and a decade of doing this.
Click the button below to enroll. You'll get immediate access to the full course and all the bonus trainings.
I'll see you inside."
Automated email flow triggered by free calculator download. Moves prospects from "free tool user" to paid customer over 14 days.
Subject: Your calculator is ready. Here's how to use it.
Hey {first_name},
Your rental property calculator just hit your inbox.
Before you run your first deal through it, here's the one number that matters most: cash-on-cash return.
It tells you what percentage of your actual cash invested comes back to you every year. Anything above 8% is solid. Above 15% is great. I've hit 33% on some deals.
When you open the calculator, plug in a property you've been eyeing. Purchase price, estimated rent, expenses. The calculator does the rest.
If the cash-on-cash return is above 10%, you might be looking at a real deal.
Hit reply and tell me what number you got. I read every response.
Chandler
Subject: I lost $15,000 on my second property
{first_name},
My second rental property was a disaster.
I overpaid by $15,000 because I guessed instead of running the numbers. I "felt" like it was a good deal. My gut said yes. My gut was wrong.
That property bled $200/month for two years before I could refinance out of it. $4,800 in losses because I skipped the math.
That's exactly why I built the calculator. So you never have to make that same mistake.
If you haven't plugged a deal into it yet, today's a good day. It takes about 3 minutes.
And if you want to see me walk through a real deal analysis using the calculator, I've got a video on my YouTube that breaks it down step by step.
Chandler
P.S. The calculator has been downloaded over 200,000 times. The people who actually use it tell me it saved them from at least one bad deal.
Subject: 230 doors later, here's what I know
{first_name},
When I bought my first rental property, I was 22 years old making money knocking on doors selling pest control.
Today I own 230+ rental doors, 170 storage units, two commercial gyms, and an office building. Over $50 million in real estate.
I never spent a dollar of sales income on my lifestyle. Every paycheck went into the next property. The properties paid for my life.
Here's what I've learned after 230 deals:
1. The numbers never lie. If the calculator says it's a bad deal, it's a bad deal. Doesn't matter how much you like the kitchen.
2. Your first deal is the hardest. Not because it's complicated. Because you're scared. Deal number two is half as scary. Deal number ten is routine.
3. You don't need to do this alone.
That last one took me too long to figure out. I spent years grinding solo when I could have learned from people who were 5 steps ahead of me.
That's why I built the Creative Cashflow Club. A community of 100+ active investors who share deals, analyze properties together, and have bi-monthly calls where you can ask me anything.
If you're serious about building a portfolio, take a look.
Chandler
[Link to Creative Cashflow Club]
Subject: "I don't have enough money to start"
{first_name},
The most common thing people tell me: "I want to invest in real estate but I don't have the capital."
I get it. I started with a pest control paycheck.
Here's what most people don't realize: you don't need $100K to buy your first property. There are creative financing strategies that let you get into deals with far less than you think.
Seller financing. The seller IS the bank. You negotiate terms directly with them. I've bought properties with 5-10% down this way.
Subject-to. You take over the seller's existing mortgage. Their rate, their terms. You just start making the payments.
House hacking. Buy a duplex or triplex. Live in one unit. Rent the others. Your tenants pay your mortgage.
FHA loans. 3.5% down on a multi-family property (up to 4 units) if you live in one unit.
I teach all of these strategies in depth inside the CDS Real Estate Investing Course. The creative financing module alone has helped students buy properties they thought were out of reach.
The course is $997. Or three payments of $367 if that's easier.
Chandler
[Link to CDS Course]
Subject: A deal just fell in my lap
{first_name},
Got a text yesterday from a wholesaler in my network. Off-market 8-unit apartment building. Below market price because the seller needs to close fast.
I ran it through the calculator in 4 minutes. Cash-on-cash return: 22%. Pulled the trigger.
Here's the thing. That deal didn't "fall in my lap" by accident. It came from the network I've built over a decade of doing this. Wholesalers, agents, other investors, property managers. They all know what I'm looking for, so they send me deals first.
Inside the Creative Cashflow Club, you get plugged into that network. Members share deals with each other. You get access to deal flow that never hits Zillow or Realtor.com.
You also get my full investing course ($997 value), the Seller Finance Masterclass ($499 value), and five other training programs. All included with your membership.
The annual plan is $497 right now (75% off). That's less than $42/month for deal flow, community, coaching calls, and $3,600+ in courses.
Chandler
[Link to Creative Cashflow Club - Annual Plan]
Subject: Two paths
{first_name},
You downloaded my calculator two weeks ago. That means real estate investing is on your mind.
Here's where most people get stuck. They have the interest. They have the tools. They just don't take the next step.
Two paths from here:
Path 1: Keep researching alone. Watch more YouTube videos. Read more articles. Run more deals through the calculator. Eventually, maybe, pull the trigger on something. This is the slow path. It works. It took me about 3 years to build real momentum this way.
Path 2: Get inside a community of investors who are actively buying properties every month. Get trained on the strategies that took me from 0 to 230 doors. Get your deals analyzed by people who've done this hundreds of times. Cut the learning curve from years to months.
The Creative Cashflow Club is Path 2. Monthly is $99. Annual is $497 (saves you 75%). Lifetime is $1,500 (one payment, access forever).
If a $997 course makes more sense for you, the CDS Real Estate Investing Course gives you the full system without the community component.
Either way, the calculator got you started. The next step is yours.
Chandler
[Link to Creative Cashflow Club]
[Link to CDS Course]
Every piece above is implementation-ready. We'll show you exactly how to launch each one and answer any questions.
Book a Walkthrough